The question comes up all the time. As a small business, do I really need a web site? Normally, I’ll politely answer the question with a few more questions. “What do you do when you first consider buying something? You Google it to learn more, right? After you’ve learned more, you Google it again to learn still more, don’t you? …about different features? …about different suppliers? …about pricing? …about what other people think? You go to the web sites of businesses selling what you want.
Is it possible to survive, even thrive, without a web site? Sure! But why on earth would you purposely choose to go into the business battle hopping on one foot and with one hand tied behind your back? Is it really more important to prove you can do it with only personal networking, referrals and the other traditional tools? So what if it requires more time and effort? I’m going to cut my nose off to spite my face and prove my point!
Face it. “Do I really need a web site?” is a dumb question. It’s so dumb, that it leads me to believe it’s not really a question, but a defense mechanism that causes a logical loop. I think the actual thought process goes something like this:
- Gosh, I really need to get a web site
- But I have no clue how to even begin
- I’ll sound like an idiot if I start asking people
- I’ll do some research tonight
- Eeeessssh, I really don’t have a clue
- Return to step 1
Remove steps 3 and 6 from your brain! RIGHT NOW!!! Change step 5 to “Hire a web development service.” RIGHT NOW!!!
There are tons and tons of small businesses that don’t have a web site for the exact same reason you don’t have a web site. Leap out in front of them all. RIGHT NOW!!!
For less than $500 you can not only get it done, you can get something that is extremely professional in less than a month. And while you’re at it, have them include a blog page. Your blog will become the foundation of your e-Rep. An e-Rep is a web site on steroids. But that’s another post. And you need the basics first.
Todd Youngblood is passionate about sales productivity and marketing. You can read more about Sales Process Engineering on his blog and subscribe to his RSS feed. You can also follow the work at Dreamland Interactive to learn about working on your e-Rep.