Does your website “talk” to the visitor? Not literally speaking. As I witness and learn more about the new business environment, I see a recurring theme. Relationships. Conversations. There will always be someone who can do what you do cheaper and faster. How do you differentiate yourself from the growing pool of competitors? Interaction. Conversations. Relationships.
Tools to help your business and website interact with customers.
I am not going to start ranting about all the different methods and tools out there. There is already enough blog posts that explain the value of all the different tools. If all you do is sit and watch the Twitter and Facebook streams then you will never gain anything. Create a conversation, jump into a conversation, even if it has nothing to do with your business and service. Check out Linkedin Answers and see if you can share knowledge and create trust.
Sliders on the homepage
Simple tool that will communicate your message out in a short time period. Get straight to the point and it will lock your visitor in.
Reply when a visitor comments on a blog post. The worst thing you can do is let it sit there and age. Get it while it’s hot and interact with the reader. Maybe they will make a point that you missed.
These are just a few tools that help create and nurture relationships. Visitors want to know you are listening and will see your businesses value when you engage them. How do you interact? Any other cool tools you use engage your visitors?