One of the most empowering website tools for small business owners today is WordPress. In its simplest form, WordPress is a platform or tool used to build websites. What makes it different from most website design tools is that it was created to be extremely user friendly and easy to use by anyone—not just website designers. Once your website is designed and created for you using the WordPress platform, it’s incredibly simple for business owners to take over. A simple ½ hour tutorial is all that is needed for the basics of the site. With this little bit of knowledge, business owners can add new pages on the fly, upload new content with photos to showcase a new product or service, change around the order of the pages in the navigation bar, and LOTS MORE!
Imagine the capabilities that could be at your fingertips and even more so, imagine the amount of money you’ll be saving when you won’t have to rely on your web designer to make any updates to your site. If you now offer a new service, it’s simple to add a new page to your website highlighting that service, or even change around the copy on the home page to make room for the announcement.
For most with a basic understanding of Microsoft Word, WordPress is a snap to understand and use. Most will never know the difference between a WordPress website and a website built using a different program such as DreamweaverÒ.
SEO Loves WordPress
Another outstanding advantage of WordPress websites is that are highly Search Engine Friendly. You’ve heard the term ‘Search Engine Optimization’ or ‘SEO’ hundreds of times…it’s what helps your website show up in Search Engine results when someone types in keywords that relate to your business, or even the name of your business. WordPress offers simple to use SEO tools so that your website can get found on the web.
Unless you’ve been living under a rock for the past several years, you know that blogging is a major component of any business’s online presence. WordPress has its own blogging platform that can be built right into the website. Like everything WordPress does, it’s easier then ever to write and publish your blogs.
Get Plugged In
Once you become familiar with the basics of WordPress, you can explore the thousands of plug-ins offered for your website. These are free and can help you create even more dynamic website pages. There are plug-ins for creating high-impact photo galleries, sharing your content across all Social Media sites, transforming your blog into an iPhone application, creating e-commerce sites and much, much more. There are literally thousands! Plugins can extend WordPress to do almost anything you can imagine.
WordPress Website Designs
Next Level Innovation can design a WordPress website for you to mirror your current site, or, create an entirely new look for your business. Once the site is designed to your liking, we can offer you a short lesson on how to take control of your new website. Of course, we are always here for your support and to make any modifications you need help with, but we are also more than happy to empower you with the knowledge and capability needed to be the master of your own domain (literally!).
If you are interested in learning more about WordPress website designs, send us an email and we’d be happy to talk to you some more.
In the mean time, check out our gallery of web site designs online at http://www.nextlevelinnovation.com/portfolio/