You’ve probably heard the term ‘SEO’ or Search Engine Optimization with regards to your website. Getting found online is largely related to your SEO strategies. Just like a GPS system can help you find the location of a particular business or store, SEO helps search engines like Google find your website online.
“I exist, therefore I am.” Not in the eyes of Google, Yahoo, or Bing. You’ve got a website, but they don’t know you exist, therefore you are NOT. There are several strategies you need to execute in order to let the search engines know that 1) your website exists and 2) what your website is all about.
Starting with the simplest of SEO tasks to tackle, updating your Meta Data is an important and effective strategy to implement.
What is Meta Data?
Simply put, meta data is information for search engines that describes and categorizes a website. Meta data can help get your website found online by end-users searching for your product or service.
Meta data has three different categories: meta title, meta description and meta keywords.
The meta data for your website tells search engines what your website is about. If your website exists to sell computer hardware, using that key phrase and others in your meta data will help search engines understand your site better. The better they understand what your site is about, the more likely they are to give your website prominent visibility to someone who is searching ‘computer hardware’.
Search engines determine what your website is about, in part, based on your meta data. Using that information, they decide whether or not your website would be a good match for a user searching for ‘computer hardware’.
If you leave your meta title as the name of your business (example: ABC Technologies), search engines may not understand that your website offers computer hardware. This means that when someone is searching ‘computer hardware’, your website will most likely never appear.
Your webmaster or site designer can help you update your meta data with important keywords that relate to your business and match what users might be searching for.
How Can You Tell What Your Meta Title Is Right Now?
Pull up your website online. At the very top of your screen, above where you typed in your website address, is your meta title. Check to see if it uses important phrases that related to your business. Phrases that you could safely assume consumers would be searching for online if they were looking for your product or service.
If your meta data isn’t telling the search engines what your website is all about, who or what is?