At first glance, your site might not seen cluttered to you. Now you need to take a step back a pretend you are a visitor who has never been to your site. Is your message being conveyed easily or is it difficult to find among all the various changes and upgrades through the years. This isn’t meant to say everyone’s website is a disaster. I want to you to see if you can eliminate some of the useless clutter that has accumulated over the years.
Here are two areas you need to focus on if you want to remove the clutter.
- Does the header clearly show your logo and display who you are? This is your brand. Its needs to be clear and concise. Without this nobody knows who you are.
- The navbar needs to be simple and direct. Minimize the buttons. Take complete advantage of the dropdown menus, but keep it organize. One of my favorite examples of a simple, well-organized nav-bar is Best Buy.
How do we remove the clutter? Not as difficult as it may seem.
- It is important to design the site from the customers perspective. They don’t know where everything is like you do. Ask a friend to take it for a test drive and try to break it or get lost within the site. If a first time user can navigate from start to finish without getting lost, then the clutter has been removed from the navigation.
- The Nav-bar requires some basic data crunching to decide if its organize properly. Use analytic’s to see what pages your visitors enter and exit on. Also keep an eye on the visits by page breakdown. This shows the most important pages to your visitors. Making the top pages easy to access is a key factor.
- Use WordPress. Makes quick adjustments easy. Need help getting started?
- Do not make the logo so it dominates the valuable screen real estate. I like to make the max height of a header/logo 160-200px.