Search engines like Google have many factors they look for in determining which pages of which websites they want to rank on their first page, second page, third page and so on. When a consumer types in a search for ‘computer parts’, search engines are quickly scanning websites that match this keyword search the best.
Search Engine Optimized Website Content
Since search engines are crawling (reading) your website to see if you are a match for the consumer’s ‘computer parts’ search, it’s good SEO practice to use these words throughout the copy of your site.
Keyword rich website copy attracts the attention of search engines and is one of many factors that can help improve your chances of getting in front of potential customers.
Having important keywords in your website’s copy is the first step in optimizing the content of your website. How many times that word appears is the second. Too little won’t do you any good but too much will flag search engines that you are trying to scam the system by stuffing keywords everywhere on your site, regardless of whether or not it makes sense.
How Long Should Content Be?
Content is King in the world of Search Engine Optimization. A home page should have around 300 words of copy, give or take. Try to naturally infuse two keywords into each paragraph. Space them far enough apart so that your copy doesn’t sound repetitive or forced.
Break up long copy by adding a bold headline in between the first set of paragraphs and the last. The headline can be a short description of what the reader will learn by reading the following paragraphs. Search engines also like text that is ‘bolded’. Your website designer may also want to code this headline with an ‘H2’ tag. This is a tag that says to search engines ‘these words are related to the subject of my website.’ Knowing that, use your important keywords in this headline.
The easiest way to write keyword rich copy is to first write about your company from the heart. Forget about which keywords you need to incorporate. After you are satisfied with your copy, go back and see where you can appropriately add in or replace certain terms with you targeted keywords.
Time to get started!