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Content Creation is Running Smoothly. Now What Do You Do?

TELEPHONEHours upon hours have been spent creating solid content and your website traffic has been increasing tremendously. Now what is your next step? Tons of visitors doesn’t equal tons of business even if you have grade A content. Don’t let this discourage you. If you have a well laid out contact page, I’m sure there is some incoming clients.  Lets take this a step further and expand beyond the contact page. Create a spot on EVERY page that allows the visitor to connect with you and become a client.

Call-To-Actions

Call-to-actions or CTAs are located in various spots on the page that are calling on your visitors to take action and fill out some information. Lame definition but the name pretty sums it up.  Most CTAs are a transaction of information. For example, I have written a wonderful e-book but in order for you to download it, I need a name, email address, and some other stuff in return. Pretty straight forward.

Next Level of CTAs

The process works, but the 2-5% conversion rate doesn’t cut it for me.  I don’t have a statistic for the number of people that become clients from that number but I’m sure its very similar.  Is there a different way to use CTAs? Instead of a transaction of information, it needs to be a connection of people.  Network. So instead of offering a e-book, offer some time on Skype to talk or start a Hangout at Google+. The value of conversation will do more for your business than sending a link to your e-book.

How do you improve your CTAs? What can you do different?

 

Filed Under: 31DBC, Digital Presence, Innovation, WordPress Design

Taking a Moment to Analyze Sixrevisions.com

Analyzing Financial DataOur lastest endeavor in the 31 Day Blog Challenge is to go to a website in our niche and analyze.  Unknowingly to them, I have chosen sixrevisions.com. I will break it down into 4 major categories and briefly describe my thoughts within them.

The Design:

They rock a simple two-column layout and color scene that represents wisdom. They do a great job displaying what they do best. Awesome, knowledgable content that has to do with web design.  Each one of the images links to the blog post and they include a nice teaser to pull you in.

The Content:

I walk away from the major of their posts feeling and knowing that I have learned something new.  They stick true to their tag line “Useful Information for Web Developers & Designers. Learning is an important part of growing and resources like this help nurture this.

Reader Connection

Six Revisions interacts by displaying great tutorials for web developers and designers.  Tutorials use education and the exchange of ideas to grow relationships with the readers.

Traffic and & SEO

Hopped over to Website Grader by HubSpot so see how I compared to Six Revisions. (This could be ugly…)

Drum roll…..

Copied directly the WebsiteGrader:

A. Traffic Rank: Top 0.01 %

Alexa is an online service that measures traffic for millions of sites on the Internet in a similar way to Nielsen television show ratings.

Alexa rank of 2,024 which is in the top 0.01 % of all websites.

B. Competing Websites
Site Website Grade Moz Rank Google Indexed Pages Traffic Rank Blog Grade Linking Domains
sixrevisions.com 99 7 2,260 2,024 99 12,713
www.nextlevelinnovation.com 90 4 140 1,580,055 89 23
C. Score Summary
Section sixrevisions.com
Website Grade 99
Moz Rank 7
Indexed Pages 2,260
Traffic Rank 2,024
Blog Grade 99
Linking Domains 12,713

The great content they provide is why they have achieved such an awesome.  I have my work cut out for me.

Take some time to analyze someone in your market and see how you compare.

Filed Under: 31DBC, Digital Presence, Innovation, Journey

5 Ways To Get More Done With WordPress

SuccessPowerful, and limitless. Two words that best describe WordPress in my opinion.  WordPress gives me the ability to create, update, and innovate. It simply lets the user get more done.  Here are five ways to get more done with WordPress.

  1. Plugins. If you need your WordPress site to function in way that isn’t initially offered right out of the box, just hop over to the plugin directory and start searching.  You will find what you need.
  2. Widgets. Drag and drop at its finest. Change an offer on the homepage. Feature a new page. Add a contact form. If something isn’t working out as planned, change it.  You dont have to know code to add a new look to your site.
  3. Internal Linking. Awesome feature that simplifies creating internal links. Give your viewers new pathways to read more about your blog or business.
  4. Full Screen Editor. Great new feature in WordPress 3.2 that will eliminate that countless distractions and result in getting more done. I started using this feature immediately.
  5. Custom Frameworks. Having a solid foundation to built on is extremely important if you want to focus on getting more done on your blog or with your business. Frameworks alleviate the stress of coding and add the assistance of a solid community.
What did I miss? I know there a more things about WordPress that help you get more done. Lets hear them.
Filed Under: 31DBC, Business, Digital Presence, Genesis, Innovation, Journey, WordPress Design Tagged With: , , , , ,