Hours upon hours have been spent creating solid content and your website traffic has been increasing tremendously. Now what is your next step? Tons of visitors doesn’t equal tons of business even if you have grade A content. Don’t let this discourage you. If you have a well laid out contact page, I’m sure there is some incoming clients. Lets take this a step further and expand beyond the contact page. Create a spot on EVERY page that allows the visitor to connect with you and become a client.
Call-to-actions or CTAs are located in various spots on the page that are calling on your visitors to take action and fill out some information. Lame definition but the name pretty sums it up. Most CTAs are a transaction of information. For example, I have written a wonderful e-book but in order for you to download it, I need a name, email address, and some other stuff in return. Pretty straight forward.
Next Level of CTAs
The process works, but the 2-5% conversion rate doesn’t cut it for me. I don’t have a statistic for the number of people that become clients from that number but I’m sure its very similar. Is there a different way to use CTAs? Instead of a transaction of information, it needs to be a connection of people. Network. So instead of offering a e-book, offer some time on Skype to talk or start a Hangout at Google+. The value of conversation will do more for your business than sending a link to your e-book.
How do you improve your CTAs? What can you do different?